The massive snowstorm #Jonas wreaked havoc on much of the East Coast, but it did not keep us away from one of our favorite shows of the year. PROJECT 2016 was another success for the Moore & Giles Bags & Accessories team. PROJECT NY is an event that showcases the best brands in the contemporary market to create an expertly merchandised experience for buyers and press.
“The event serves as an important start to the American men’s market by combining engaging show-floor initiatives with a defined editorial perspective. PROJECT is the influence of fashion. It’s forward thinking, inspiration seeking and power wielding. It’s out-of-the-box dreaming, nonconformist leaning and continually evolving. With an unrivaled collection of top buyers and innovative designers, we don’t just raise the bar on style. We change the conversation,” according to PROJECT organizers.
We were thrilled to be back in THE TENTS again this year – it was great to meet a few new faces and also catch up with those who we’ve become friends with over the years. Elizabeth Stroud, Vice President of Bags and Accessories at Moore & Giles states, “Being invited to show in THE TENTS is not a designation we take for granted. We appreciate showing in the company of other brands that share our work ethic, many of which have become good friends over time. We’re grateful to the retailers who braved the snow and impassable sidewalks to come see us and we look forward to repaying the visit by popping up in stores this spring.”
This is Moore & Giles’ second year participating at the New York City event. According to Thomas Brennan, Director of Design at Moore & Giles, “PROJECT is a great stage to display our line. The stores we see there are interested in the new but well-versed in the importance of quality, utility, and history. Not only is it a chance for us to show off our newest additions to the line, but the conversations and questions posed by the retailers inevitably leaves us loaded up with ideas for the next season. For me, it’s an environment as conducive to invigorating creativity as it is to fostering sales. Project is an intense but effective way to check which direction the creative winds are blowing before retreating back to Lynchburg, rejuvenated.”